Brand Shastra: Use the Power of Marketing to Transform Your Life

This non-fiction handbook breaks away from dry academic marketing templates. It draws parallels between commercial product campaigns—such as Starbucks or McDonald's—and everyday personal scenarios, helping readers navigate career promotions, resume building, and work-life balance.

Mainak Dhar is a prominent corporate leader, business strategist, and bestselling novelist. An alumnus of IIM Ahmedabad, he spent over two decades in marketing and leadership roles at companies like Procter & Gamble. He holds the unique distinction of working as a multinational CEO by day and a prolific writer by night.

The book is built on the core idea that marketing is fundamentally a science of managing human perception. Dhar walks readers through corporate success stories to show how the same strategies can tackle personal goals. He illustrates how to pitch yourself for a workplace promotion, build professional trust using celebrity endorsement rules, incentivize positive habits in friends, and maintain emotional wellness. Ultimately, the narrative equips readers with corporate frameworks to successfully build their own personal brand