What Millennials Want: Decoding the Largest Generation

The book investigates how young Indians navigate traditional expectations versus modern realities. It touches upon surprising statistics—such as preferences for arranged marriages and government jobs—while mapping out how this generation's choices will shape regional and global economics and politics.

Vivan Marwaha is a user researcher specializing in technology projects across emerging markets. As a millennial himself, he focuses on understanding future trends through youth behavior and has written for major publications like the Washington Post, Mint, and Times of India.

• • The narrative tracks the anxieties, ambitions, and cultural shifts of young Indians. By looking closely at their changing attitudes toward sex, marriage, politics, employment, and religion, the book paints an intimate portrait of a generation caught between ancient traditions and 21st-century modernization.