The New Rules of Business

Original price was: ₹299.00.Current price is: ₹205.00.

A practical business guide to understanding modern customers, employees, products, marketing and changing business strategies.

Author Name	Rajesh Srivastava
ISBN	9780143446927
Year of Publication	2019
Pages	352
Language	English
Binding	Paperback
Publisher	Penguin

1 in stock

Add to compare

Add to wishlist

Details

ISBN: 9780143446927
Year Of Publication: 2019
Pages : 352
Language : English
Binding : Paperback
Publisher: Penguin

Overveiw

Rajesh Srivastava explains how companies can succeed by focusing on employee satisfaction, customer experience, product quality and innovation. The book uses examples from companies such as Amazon, Flipkart, Uber, Ola and Netflix

Meet the Author

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He has more than three decades of management experience across industries and has worked as a senior executive, educator and business consultant.

Book Summary

The book challenges traditional business practices and presents new approaches for succeeding in a rapidly changing marketplace. It highlights the importance of happy employees, excellent products, customer loyalty, innovation and creating experiences that make businesses stand out.

Reviews (0)