LeanSpark: Frugal by Design, Global in Impact

Building on the ideas behind Jugaad Innovation and Leapfrog, LeanSpark moves beyond makeshift solutions towards purposeful, high-quality innovation. It examines examples from areas including electric vehicles, drones, fintech, AI, sports, space and public policy, and introduces tools such as the Frugal Innovation Canvas.

Jaideep Prabhu is a professor of marketing and an expert in innovation and entrepreneurship. Priyank Narayan is the founding director of the Centre for Entrepreneurship at Ashoka University. Mukesh Sud is an associate professor at IIM Ahmedabad with extensive experience in academia and entrepreneurship.

LeanSpark argues that doing more with less can become a deliberate strategy rather than merely a response to scarcity. Through real-world stories and practical frameworks, the authors explore lean execution, purposeful simplicity, adaptive scalability and systemic sustainability, showing how resource-efficient innovation can create customer value while reducing environmental and resource pressures.