IIMA: Why I Am Paying More

• Why are airline tickets cheaper when booked well in advance? Why do shops offer heavy discounts at certain times? What determines the price of a product in a competitive or monopolistic market? This book answers such questions by connecting economic theory with situations encountered in everyday life.

  The book covers demand and supply along with market structures such as perfect competition, monopoly, monopolistic competition and oligopoly. Its practical examples and case studies make price theory easier to understand without requiring an advanced economics background.

• Satish Y. Deodhar teaches economics at the Indian Institute of Management Ahmedabad (IIMA). He holds a PhD in agricultural economics from Ohio State University and has researched imperfectly competitive markets, agricultural trade, WTO issues and food quality. He is also the author of Day to Day Economics, which became a national bestseller in the non-fiction category.

IIMA: Why I Am Paying More takes readers into the world of price theory and market structures using questions and examples drawn from ordinary life.

Satish Y. Deodhar explains why prices change, how consumers and businesses respond to demand and supply, and why the same product or service can have different prices under different circumstances. The book introduces major market structures—including perfect competition, monopoly, monopolistic competition and oligopoly—and shows how each affects pricing and consumer choices.

With examples involving airline tickets, retail discounts and even the Prisoner's Dilemma, the book turns potentially complex microeconomic concepts into practical lessons. It is particularly useful for students, professionals and general readers who want to understand the economics behind everyday transactions.