No Limits: The Art and Science of High Performance

Mukesh Bansal argues that exceptional performance is not simply determined by genetics or natural talent. Drawing on the concept of brain plasticity, he explains how people can develop new skills and improve through intentional practice and effective learning. The book translates these ideas into practical strategies that readers can apply to work, health, learning and everyday life.

Mukesh Bansal is a technology entrepreneur and computer science engineer from IIT Kanpur. He founded Myntra and later headed the e-commerce division of Flipkart following its acquisition of Myntra. He is also a co-founder of CureFit and has spent more than two decades working with technology start-ups and studying human performance.

No Limits presents a framework for becoming a better performer by developing skills rather than relying on talent or luck. Bansal discusses talent development, deliberate practice, mindset, habit formation, willpower and learning techniques. He also draws on examples from business, sports and entertainment to demonstrate how high performers build sustainable excellence. The central message is that human potential can be developed through consistent effort, effective habits and a growth-oriented approach to learning.