The Last Battle of Saraighat: The Story of the BJP’s Rise in the North-East
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An inside account of the BJP’s rise in Assam and its growing political influence across the North-East.
| Author Name |
Rajat Sethi and Shubhrastha |
|---|---|
| ISBN |
9780670090273 |
| Year of Publication |
2017 |
| Pages |
256 |
| Language |
English |
| Binding |
Hardcover |
| Publisher |
Penguin |
1 in stock
ISBN: 9780670090273
Year Of Publication: 2017
Pages : 256
Language : English
Binding : Hardcover
Publisher: Penguin
- The book draws a parallel between the historic Battle of Saraighat (1671) and the 2016 Assam election campaign. It explores the political history of Assam, the BJP's campaign strategy, the role of issues such as illegal migration, and why the party's message resonated with voters.
Rajat Sethi is a public policy and management professional educated at Harvard University, MIT Sloan and IIT Kharagpur. He has worked as a political adviser in India's North-East.
Shubhrastha is a writer, columnist and television debater who has worked extensively on politics and public affairs in the North-East.
The book provides a behind-the-scenes account of the BJP's successful 2016 Assam election campaign. It examines the region's political history, campaign planning, voter concerns and the strategies that helped the BJP defeat the Congress's long-standing dominance in Assam. It also uses Assam as a case study to understand the BJP's broader rise in the North-East

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